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Baller Behind The Scenes: Matt Cook

Some of the biggest Ballers stay out of the limelight. It’s not always about the glitz and glam, that’s why Baller Alert is introducing you to Ballers Behind The Scenes; a collection of individuals making huge moves behind the scenes, that sometimes get over looked by the people they help get to the top.

Next Up: Matt Cook

Occupation: CEO of Ethika,  Yea.Nice & Mazena Interactive


Matt Cook runs several multi-million dollar businesses which employ over 600 people. You’ve probably seen an increase of men (and now women) wearing his Ethika brand. If you’re not familiar with Ethika, it is the leading underwear brand based in San Clemente, CA. Since the inception of the brand in 2001, Ethika has quickly risen as one of the new options in underwear for hip-hop. The popular Ethika brand has found itself on celebs such as Chris Brown, Justin Bieber, The Game, Meek Mill, Rich Homie Quan, Machine Gun Kelly and more. Cook’s Yea.Nice headwear brand gears more towards the skater culture, bringing in just as many big celebrity names.

Don’t think Matt Cook puts all of his eggs in one fashion industry basket, however. His digital media company, Mazena Interactive LLC, is a results-driven interactive mobile marketing agency that specializes in providing results-driven, targeted advertising campaigns that are specific to mobile channels. And when Cook isn’t building others’ brands with his digital marketing company, he is working very closely with Meek Mill’s Dreamchasers brand, as well as others. 

Instagram: @mattkcook

Congrats to Ryan Press for being one of Baller Alert’s Ballers Behind The Scenes. 


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