It looks like Beyoncé may have moved on to a deal with #Adidas after the songstress walked out on a meeting with Reebok over its lack of diversity among staff members.
Beyoncé stays booked and always busy, and she wanted to extend her brand to sportswear company Reebok, but the company was lacking diversity, failing to represent her personal experience and race. “Throughout this process over the last year or two,” Nick DePaula told the hosts of ESPN’s “The Jump,” “She had discussed with Under Armour, with Reebok as well, Jordan [at Nike] at one point was interested in maybe partnering with her. She had a meeting at Reebok, and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?’”
DePaula continued: “Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects my background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms.”
“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyonce 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” he concluded.
Despite DePaula’s claim though, Reebok has refuted the story.
This is about Beyoncé so you should watch it but also @NickDePaula tells a really interesting story of why Beyoncé walked out of her meeting with the Reebok people and ended up signing with the adidas side of the brand instead.
Representation, baby. pic.twitter.com/hE6R3Z4pm9
— Rachel Nichols (@Rachel__Nichols) April 5, 2019