Beyoncé has come out victorious in a legal battle over her new activewear brand, Ivy Park.
Back in 2016, the Queen launched her highly-anticipated clothing line, made for women who want to look and feel at the top of their game. The line “merges fashion-led designs with technical innovation,” all while “creating a new kind of performance wear: modern essentials for both on and off the field.”
However, on the same day of Bey’s release, Mike Lin, of L.A., filed docs to trademark “Poison Ivy Park” for a clothing line of his own, under a company named 47/72 Inc.
In docs obtained by The Blast, the Queen filed an opposition to the application, in an attempt to stop Lin in his tracks. Bey’s legal team said Lin’s company’s name was too similar to her Topshop brand and would ultimately confuse customers.
However, Lin responded by saying the name difference is distinctive, so no one should confuse the two. Ultimately though, the Trademark Board ruled in favor of the Queen, declining 42/72’s Poison Ivy Park trademark.