Hip-hop superstar, Drake, and NBA great, Dwyane Wade, have joined forces to further the advancement of digital sports media.
According to the NY Post, the two teamed up to invest in sports media startup, Mars Reel, to highlight top high school athletes, their teams and elite programs.
In fact, the superstars’ recent investments helped push the company pass its first fundraising mark of $4.7 million, after a slew of other big name celebs, including LeBron James, Kevin Durant, and Nas, backed the company with their own donations.
The new company also earned a cash investment from AT&T’s Otter Media, and according to the publication, it will also serve as an advising partner for the startup, which will continue its focus on producing and distributing original short-form high school basketball highlights across the internet.
“Mars Reel is a true innovator and we are excited to invest in young, passionate entrepreneurs like Brandon and Bradley who know and understand their audience,” the CEO of Otter Media said in a statement.
Now, eight years after the company’s inception, founders and twin brothers Brandon and Bradley Deyo are excited to grow and branch out with the help of Otter Media, as well as the backing of Hollywood’s bests.
“Beyond the finical commitment, which will help us continue our expansion into other types of programming and distribution platforms, we are so excited to have validation from artists, athletes and entrepreneurs like Drake and Dwyane Wade.”