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Nike Releases New “Gold Digging” T-Shirt & Stirs Up Controversy

Nike dropped a new women’s t-shirt dawning the slogan “Gold Digging” on the front. The shirt was created to support the women of Team USA who brought home 46 gold medals,  more medals than their male counterparts. Some are saying because the shirt is made for women that the term “Gold Digging” is sexist. Frankly I don’t see the big deal and I’ll be copping this tee because it’s a pretty awesome play on words. Unfortunately, others may not see it my way. 

We aren’t saying they’re gold diggers – we’re just saying they’re out for the gold! What’s wrong with that?


The term “Gold Digging” clearly has a different connotation. We here at Baller Alert know that. We talk about it and battle it every day. Obviously that’s not the way Nike meant it but some people believe that Nike is trying to say that only women can be Gold Diggers, since the shirt only comes in Women’s sizes. I say, it only comes in Women’s sizes because we dominated. Go and get your Gold Digging on! 

Do you think Nike was subliminally being sexist or is this all being blown out of proportion? 

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