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Serena Williams Locks Down a Trademark For New Cosmetics Line

After a long-awaited return to Tennis, Serena Williams is ready to build and expand her empire.

According to TMZ, Williams recently filed legal docs to trademark “Aneres” for a new business venture.

Although the Tennis superstar had already secured the brand name for a clothing brand, she’s now looking to lock down the name for beauty products.



According to the publication, Williams is looking to serve face with her new beauty brand, which will reportedly include skin care prep, fragrances, makeup kits and bath soaps.



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Jen is a Writer and Content Curator for Baller Alert, who writes under the alias “MsJennyb.” In this role, Jen develops and contributes relevant special-themed content to attract readers. Before joining the Entertainment Industry via Baller Alert, Jen spent one year as a Freelance Writer and two years as a Human Resources assistant in a corporate office. Jen has a degree in Criminal Justice from Rutgers University with a concentration in Africana Studies. To contact Jen please email [email protected]

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