Adidas is unveiling a new weed-inspired colorway of the ZX 420 in honor of the annual stoner holiday 4/20. The dark green hairy suede overlay panels that run the length of the mesh-based upper are inspired by cannabis strains’ appearance. Purple accents can be seen on the Three Stripes branding …
Read More »Kanye West Is Reportedly Worth More Than $6 Billion
Kanye West is officially a billionaire. The rapper is reportedly worth $6.6 billion, according to People. According to the publication, West has $112 million in cash and stock, $110 million from his music catalog, and $1.7 billion in other assets, including Kim Kardashian’s SKIMS. West also has complete ownership and …
Read More »Blue Ivy Carter Joins Beyoncé In Adidas x Ivy Park Campaign
Blue Ivy Carter makes her Adidas x Ivy Park debut alongside her mother, Beyoncé. Bey said her children would never see ceilings, and she’s making sure of that. According to People, the 9-year-old starlet is seen modeling with her Mommy for Ivy Park’s latest collection, the Icy Park capsule, which …
Read More »Adidas Increased Donation To Black Communities After All Black Employees Went on Strike
A group of 200-plus black Adidas employees decided to protest until the company made changes to its “racist work environment,” according to Footwear news. Adidas employees were demanding the company issue an apology “for the racism and discrimination that they have openly enabled and perpetuated,” as well as make a …
Read More »Zion Williamson’s Former Marketing Agent Asks Williamson to Admit His Parents Received Money, Gifts From Duke, Nike, and Adidas
Gina Ford, a former marketing agent of NBA rookie, Zion Williamson, has filed legal documents alleging Zion and his family received favors from several sources, including Nike and Adidas, during his one year tenure at Duke University. In Ford’s filing, she is alleging Zion’s mother, Sharonda Sampson, and his stepfather; …
Read More »Adidas Is Partnering With Run-DMC To Celebrate 50th Anniversary For The ‘Superstar’ Collection
Run-DMC is furthering their long-lasting relationship with Adidas with an upcoming collaboration. The partnership originally began in 1986 when the group released their hit single, “My Adidas.” That record became the start of something new as the partnership went on to release different special edition sneakers throughout the years. Now …
Read More »Pharrell Williams Drops Powerful Women-Empowerment Adidas Shoe Campaign
Pharrell Williams has combined his streetwear Billionaire Boys Club (BBC) with Adidas footwear to launch two new shoes. The catch, his models include a pregnant woman, a woman breastfeeding, and women of all shapes and sizes. The campaign, titled, “This Is Her Time” was created to champion activists’ work in “gender …
Read More »Adidas Twitter Campaign Accidentially Promotes Racist And Anti Semitic Tweets
Adidas has come under fire for a Twitter promo campaign that inadvertently led to the sportswear company tweeting out racist, anti-Semitic and abusive terms via their Twitter account. The company ran a campaign to promote its new “Arsenal” shirt, which generated personalized images of the new product with the Twitter …
Read More »“I Ain’t Sorry” Beyoncé Reportedly Walked Out Of Meeting With Reebok Because There Wasn’t Enough Diversity In The Room: “Nobody In This Room Reflects My Background, My Skin Color And Where I’m From…”
It looks like Beyoncé may have moved on to a deal with #Adidas after the songstress walked out on a meeting with Reebok over its lack of diversity among staff members. Beyoncé stays booked and always busy, and she wanted to extend her brand to sportswear company Reebok, but the …
Read More »Ballerific Fashion: Beyoncé Partners With Adidas In Creating New Apparel, Shoes, and Relaunching Ivy Park
Beyoncé and Adidas are about to make some big moves with their collaboration on athletic gear. On Thursday, Adidas and Ivy Park announced their partnership with a clip on Instagram. The duo plans to collaborate on new footwear and apparel. In addition to new pieces, Bey will also work with …
Read More »Adidas Originals Announces Partnership With Donald Glover In Animated Video Clip
Media Maven Donald Glover is joining the Adidas family. “Feels Like Summer” is Glover’s latest piece of musical art he’s dropped, which features an animated version of Glover and other well-known celebs. His unique cartoon idea extended to his newest business deal with Adidas Originals, as he is now one …
Read More »Kanye West’s Yeezy Brand Is Reportedly On Track To Become Worth “Close To” $1 Billion
It appears Kanye West’s previous statements about his Adidas Yeezy brand reaching the $1 billion mark this year may soon become a reality. According to the Blast, sources close to the West family claim his Yeezy brand company with Adidas recently received “a valuation” which has put the brand’s “total …
Read More »Adidas Under Investigation Over Injury At Kanye West’s Calabasas Yeezy Office
Earlier this month, many called on Adidas to sever business ties with #KanyeWest over his controversial, irresponsible hot takes about Donald #Trump and slavery. However, the sneaker company stood firm in its decision to stick by the Yeezy Brand boss despite the backlash. Now, two weeks later, the company may …
Read More »Thousands Sign Petition Calling For Adidas To Sever Ties With Kanye West; CEO Says The Company Has Not Discussed Ending Business Relationship With West
On Tuesday, Kanye West made headlines for his outlandish, irresponsible comments on slavery, claiming the hundreds of years of captivity and resistance to be a choice. Although West took to Twitter to clarify his statement, most were not convinced. As a result, many have banned together to get West all …
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