Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Could “Geoffrey The Giraffe” Be Making A Comeback? Toys R Us Lenders Cancel Bankruptcy Auction, Plan To Revive The Brand

by MsJennyb
October 2, 2018
Reading Time: 1 min read
0
Share on FacebookShare on Twitter
Blogged By carmenroxanna Photo Cred toysrus

Just as the last generation to play with real toys was about to get over losing the best toy store to ever exist, we get hope of a revitalization! Top lenders of #ToysRUs have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and will instead, revive the Toys ‘R’ Us and Babies ‘R’ Us brand names, according to a recent court filing.

The lenders plan to open a new Toys ‘R’ Us and Babies ‘R’ Us branding company that maintains the existing global license agreements and can invest and develop new retail shops as well as expand its international presence.

As you all may recall, Toys “R” Us filed for Chapter 11 bankruptcy protection in September of last year, hoping to restructure $5 billion in debt, much of which stemmed from a $6.6 billion leveraged buyout by private equity firms in 2005. In March, the company said it would sell its operations in Canada, Asia and Europe and shut down in the United States. In which, we all had to say goodbye to our beloved, Geoffrey The Giraffe.

According to Reuters, under the intellectual property auction, the company had planned to sell its assets, including the brand names of Toys ‘R’ Us, Babies ‘R’ Us, registry lists, website domains, #Geoffrey the Giraffe and other assets. 

It may be slightly difficult to ramp up U.S. operations again due to the fallout from the bankruptcy process. Major suppliers like #Mattel Inc. and #Hasbro Inc. have found new distributors and customers have began to move on.

What do you think of the new direction of Toys R Us? Is it worth it?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: toys r us

Related Posts

Rick Ross Trolls 50 Cent After Rumors Swirl Of His Ex-Girlfriend Cuban Link Dating Travis Scott
Entertainment

Rick Ross Calls 50 Cent’s Son “Bruce Leroy” and Says He Took Him Fishing While Daphne Joy Was at Diddy’s House [Video]

July 30, 2025

Rick Ross is back in his storytelling bag, and this time he’s turning heads with a wild claim involving 50 Cent’s...

Joe Rogan Backs Florida Governor Ron DeSantis as Potential Presidential Candidate
News

Joe Rogan Turns on Trump Over Epstein Lies: “He’s Gaslighting Everybody” [Video]

July 30, 2025

Joe Rogan is done playing nice with Donald Trump. The podcast king who once boosted Trump to millions of listeners...

CELSIUS Energy Drink Cans Were Actually Filled With Vodka
Food

Recall: CELSIUS Energy Drink Cans Were Actually Filled With Vodka

July 30, 2025

High Noon just dropped a bombshell of a recall that’s got consumers double-checking what’s in their cans. The popular seltzer...

Iran Vows Retaliation After Trump Orders Airstrikes on Nuclear Sites: “Everlasting Consequences”
News

Trump Just Reposted a Martial Law Message—and People Are Sounding the Alarm

July 30, 2025

On July 30, 2025, Donald Trump reposted a controversial message on Truth Social that’s already sending shockwaves through political and...

Next Post

Kanye West Makes Kim Kardashian-West Part Owner Of Yeezy After She Turned Down A Million Dollar Offer

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d