In a full-circle moment nearly 30 years in the making, Snoop Dogg has acquired Death Row Records.
The “Drop It’s Like It’s Hot” rapper acquired the label from MNRK Music Group, managed by Blackstone. The new deal brings hope that the financially troubled music company will rise again. After being founded in 1992 by Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey, Death Row spawned some of hip-hops most legendary acts, including Snoop, the late Tupac Shakur, and many others. Dr. Dre was also signed to the label for a period in the 90s before launching his own Aftermatch Records. Death Row was forced to file for bankruptcy in 2006 and was acquired at auction in 2009 for $18 million by WIDEawake Entertainment. It ultimately landed in the hands of MNRK.
Snoop has not yet announced his plans for Death Row, but he said that owning the label, which helped to skyrocket his career, is an “extremely meaningful moment for me.”
“I would like to personally thank the teams at Blackstone, MNRK, and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality,” Snoop said.
It appears that the deal may have been in the works for some time, as Snoop recently announced a new NFT album titled “Bacc on Death Row,” or B.O.D.R.
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