A menstrual-themed breakfast is now an option for the morning time. The cereal, which features womb-shaped flakes, has been to kickstart conversations about periods in the home.
Apparently, the wellness brand INTIMINA felt there was a lack of period conversations among friends and family and therefore created Period Crunch, a unique uterus-shaped breakfast cereal.
Every raspberry-flavored piece of the cereal is designed like a uterus and bright red, which dyes the milk a distinctive red.
The box also has conversation prompts and includes a diagram of the female reproductive system to help people identify where the uterus is located in the body.
The unusual launch was inspired by a survey conducted of over 2,000 adults by the brand, which discovered that almost half (48%) of people are too embarrassed to talk about their period. In contrast, more than three-quarters (77%) have never mentioned their periods in everyday household social settings.
82% of people are unable to correctly identify where the uterus is.
Dr. Shree Datta, a gynecologist for INTIMINA, says: “I’m delighted that INTIMINA has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods.”
“Periods are a natural part of who we are, so it’s deeply concerning to hear that so many people remain uncomfortable discussing them when they are just another part of our health.”
“It’s heartbreaking to hear that 25% of people have taught themselves about periods when there is support available. I look forward to Period Crunch kickstarting conversations and breaking down barriers over the breakfast table.”
