That’s Baller: Mercedes-Maybach Pays Tribute to Virgil Abloh with “Project MAYBACH” 

This week, Maybach, Mercedes’s ultra-luxury arm, shared a behind-the-scenes look at their collaboration with late powerhouse designer Virgil Abloh before his untimely passing. 

Mercedes-Maybach shared “Project MAYBACH,” one of Abloh’s final projects before his death in November 2021 from a rare form of cancer. Abloh worked closely with Mercedes-Benz Chief Designer Officer Gorden Wagener to develop the electric concept car that takes luxury to unique heights. 

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“So utility and luxury are usually not used in the same sentence, and the car we’re developing can function as such,” Abloh explained in the video. 

The mini-documentary took viewers on the intricate journey of bringing Abloh’s vision to life. It also highlighted the clothing element of “Project MAYBACH,” which featured a capsule Mercedes-Maybach line that quickly sold out on the Off-White website.

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“Project MAYBACH” was originally unveiled a month after Abloh’s passing and displayed at the Rubell Museum in Miami on December 1st and 2nd in honor of the 41-year-old. Earlier this month, Drake featured the breathtaking conceptual vehicle in the video for his gold-certified single, “Sticky,” from his “Honestly, Nevermind” album. 

The doc concludes with Mercedes-Maybach expressing their appreciation to Abloh for his time and care when bringing the task to life. 

“We are honored to have worked with a creative genius and to have been inspired by his ideas and his attitude,” the statement read.