Ayesha Curry Talks Finding Confidence: “It’s Definitely Been a Journey”

Ayesha Curry shares her confidence journey after having three children with NBA champion Steph Curry.

The mother of three exclusively told PEOPLE, “I think confidence is something we all struggle with from time to time.”

The 34-year-old then admitted, “It’s definitely been a journey for me.”

“A big part of that journey was letting go of other people’s expectations and embracing my own uniqueness,” she tells PEOPLE while discussing her partnership with Square. The partnership launched her business accelerator program, Forward, designed to help Black and Latino retail entrepreneurs “obtain the capital, coaching and products they need to succeed.”

She talks about a work-life balance at a restaurant, which isn’t always easy.

“We’re all just out here doing our best. Sometimes I get it right, sometimes I don’t — but I continue to show up for the things and people that matter, and that counts for a lot.”

“I also like to say ‘it takes a village,’ and that’s true in family and in business. I’ve been fortunate to be able to surround myself with people who share the same values, and that ‘village’ has allowed me to be at my best and helps make everything happen.”

“Starting a business is tough for anyone, regardless of their background. But in America today, we’re seeing Black and Latino entrepreneurs opening businesses at a record-setting pace and then facing higher closure rates as a result of the systemic challenges that come their way.”