This article is an opinion piece and reflects the personal views and experiences of the author. It does not necessarily represent the opinions of Baller Alert, its staff, or affiliates. All individuals are encouraged to form their own perspectives and engage in respectful dialogue.
A well known influencer went viral recently after an emotional confession on a podcast. She revealed that because her money is tied up in a business investment she had to skip Bloomingdale’s and shop at H&M instead. What might have been a moment of vulnerability quickly turned into a viral spectacle with many calling it tone deaf.
The internet responded immediately. Some sympathized with the reality of inconsistent income while others felt that crying over shopping at H&M sent the wrong message especially when many are struggling to afford basics.
This influencer has a reputation for drawing attention online for the wrong reasons. She previously faced backlash for:
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Stating she would not date a man with a nine to five job
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Selling a manifestation book that critics called spiritually insensitive
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Launching a fitness brand while reportedly using Ozempic for PCOS sparking questions about authenticity
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Failing to help a friend who was facing real financial hardship despite public acts of generosity
Each situation stirred public conversation about authenticity and relatability among influencers.
As a freelancer I understand the emotional rollercoaster of financial highs and lows. There are moments when you’re on top of the world landing deals and celebrating success. Then come the dry seasons where payments stall gigs disappear and you question your path.
In that context her tears made sense to some. Anyone who’s hustled for survival knows what it’s like to feel broke while waiting on a check. The problem wasn’t her feelings. It was her delivery. Crying about H&M hit wrong with audiences who see H&M as a luxury not a downgrade.
H&M is far from the bottom of the barrel. For many it’s a go to brand for mixing stylish looks on a budget. The influencer fashion model of wear once and toss later thrives on stores like H&M. You can put together a fresh outfit for under 30 dollars and still make it look high fashion. In an era of rising tariffs and inflation even budget shopping is not as cheap as it used to be.
This moment was less about fashion and more about perception. Being transparent about financial stress can be powerful but it has to be grounded. An influencer with a large platform crying over H&M while her audience is making ends meet feels disconnected.
Freelancers understood the sentiment but many were put off by how it was presented. You can be honest without alienating the people who support you. And maybe next time instead of crying on camera just say you’re budgeting like the rest of us.
