Adidas filed a lawsuit against Nike for infringement complaints over the SNKRS app. On Friday, Adidas filed a suit against Nike is infringing on nine of its patents. Two, in particular, are the Adidas_1 sneaker and its sneaker reservation app, Confirmed. In the lawsuit, Adidas believes Nike’s Adapt technology infringes on …

Adidas Women announced it will be debuting a new sports bra to showcase body diversity. The company used a collage of bare breasts to promote the new line. “We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas tweeted Wednesday. “Which is why our new sports bra …

Adidas is unveiling a new weed-inspired colorway of the ZX 420 in honor of the annual stoner holiday 4/20. The dark green hairy suede overlay panels that run the length of the mesh-based upper are inspired by cannabis strains’ appearance. Purple accents can be seen on the Three Stripes branding …

Blue Ivy Carter makes her Adidas x Ivy Park debut alongside her mother, Beyoncé. Bey said her children would never see ceilings, and she’s making sure of that. According to People, the 9-year-old starlet is seen modeling with her Mommy for Ivy Park’s latest collection, the Icy Park capsule, which …

A couple is calling out an Atlanta-based restaurant Umi Sushi after they were told to leave for allegedly breaking the dress code. According to an Instagram post made by Kaylan Colbert. Colbert and her husband were going out to dinner for her birthday when they were asked to leave over …

A week after #Adidas Originals Assistant Apparel Director Julia Bond sent a letter to Adidas’ North American leadership, describing the company as a “racist work environment,” which stemmed a week of protests by over 200 employees, new accusations of the brand being racist are being reported. Bond not only described …

A group of 200-plus black Adidas employees decided to protest until the company made changes to its “racist work environment,” according to Footwear news. Adidas employees were demanding the company issue an apology “for the racism and discrimination that they have openly enabled and perpetuated,” as well as make a …

Gina Ford, a former marketing agent of NBA rookie, Zion Williamson, has filed legal documents alleging Zion and his family received favors from several sources, including Nike and Adidas, during his one year tenure at Duke University. In Ford’s filing, she is alleging Zion’s mother, Sharonda Sampson, and his stepfather; …

Run-DMC is furthering their long-lasting relationship with Adidas with an upcoming collaboration. The partnership originally began in 1986 when the group released their hit single, “My Adidas.” That record became the start of something new as the partnership went on to release different special edition sneakers throughout the years. Now …

Pharrell Williams has combined his streetwear Billionaire Boys Club (BBC) with Adidas footwear to launch two new shoes. The catch, his models include a pregnant woman, a woman breastfeeding, and women of all shapes and sizes. The campaign, titled, “This Is Her Time” was created to champion activists’ work in “gender …

Adidas has come under fire for a Twitter promo campaign that inadvertently led to the sportswear company tweeting out racist, anti-Semitic and abusive terms via their Twitter account. The company ran a campaign to promote its new “Arsenal” shirt, which generated personalized images of the new product with the Twitter …

Beyoncé and Adidas are about to make some big moves with their collaboration on athletic gear.  On Thursday, Adidas and Ivy Park announced their partnership with a clip on Instagram. The duo plans to collaborate on new footwear and apparel. In addition to new pieces, Bey will also work with …

“Inertia” is the name of the soft shades of blue featured throughout the shoes upper portion, in addition to the defining orange dots and chiseled midsole. According to Sneaker News, the Yeezy 700 model is known for its premium build, mixing hints of suede, mesh, rubber, and other textiles to …

Kim Kardashian stopped by The Ellen DeGeneres Show and announced a few major donations to the California wildfire relief efforts. She expressed her gratitude for the firefighter who saved their home and many others, saying, “We’re so grateful to them. Honestly, we couldn’t do it without them.”⠀⠀⠀⠀⠀⠀⠀⠀⠀ To show their …

Media Maven Donald Glover is joining the Adidas family. “Feels Like Summer” is Glover’s latest piece of musical art he’s dropped, which features an animated version of Glover and other well-known celebs. His unique cartoon idea extended to his newest business deal with Adidas Originals, as he is now one …

Earlier this month, many called on Adidas to sever business ties with #KanyeWest over his controversial, irresponsible hot takes about Donald #Trump and slavery. However, the sneaker company stood firm in its decision to stick by the Yeezy Brand boss despite the backlash. Now, two weeks later, the company may …

On Tuesday, Kanye West made headlines for his outlandish, irresponsible comments on slavery, claiming the hundreds of years of captivity and resistance to be a choice. Although West took to Twitter to clarify his statement, most were not convinced. As a result, many have banned together to get West all …

⠀ Kanye West  and his sneaker empire continue to explode. This coming Saturday, December 9th, Adidas and Yeezy fans alike will be able to collect another colorway of the PowerPhase silhouette just in time for Christmas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ With a perforated leather upper, this low-top design debuts in a smooth mono-tonal …

After the UCLA Bruins lost to the Kentucky Wildcats in the NCAA Tournament, the team’s star guard, Lonzo Ball, declared for the draft. However, upon the start of the tournament, the patriarch of the Ball family made headlines, claiming his sons were worth a billion-dollar sneaker deal. While Ball’s sneaker …

“The most significant partnership ever created between a non-athlete and an athletic brand” Early Wednesday morning it was announce that Kanye West has expanded his relationship with the Adidas brand. The new partnership will now include the creation of footwear, performance gear, apparel, and retail stores exclusively for the YEEZY line. …