A group of 200-plus black Adidas employees decided to protest until the company made changes to its “racist work environment,” according to Footwear news. Adidas employees were demanding the company issue an apology “for the racism and discrimination that they have openly enabled and perpetuated,” as well as make a …
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Zion Williamson’s Former Marketing Agent Asks Williamson to Admit His Parents Received Money, Gifts From Duke, Nike, and Adidas
Gina Ford, a former marketing agent of NBA rookie, Zion Williamson, has filed legal documents alleging Zion and his family received favors from several sources, including Nike and Adidas, during his one year tenure at Duke University. In Ford’s filing, she is alleging Zion’s mother, Sharonda Sampson, and his stepfather; …
Read More »Adidas Is Partnering With Run-DMC To Celebrate 50th Anniversary For The ‘Superstar’ Collection
Run-DMC is furthering their long-lasting relationship with Adidas with an upcoming collaboration. The partnership originally began in 1986 when the group released their hit single, “My Adidas.” That record became the start of something new as the partnership went on to release different special edition sneakers throughout the years. Now …
Read More »Pharrell Williams Drops Powerful Women-Empowerment Adidas Shoe Campaign
Pharrell Williams has combined his streetwear Billionaire Boys Club (BBC) with Adidas footwear to launch two new shoes. The catch, his models include a pregnant woman, a woman breastfeeding, and women of all shapes and sizes. The campaign, titled, “This Is Her Time” was created to champion activists’ work in “gender …
Read More »Adidas Twitter Campaign Accidentially Promotes Racist And Anti Semitic Tweets
Adidas has come under fire for a Twitter promo campaign that inadvertently led to the sportswear company tweeting out racist, anti-Semitic and abusive terms via their Twitter account. The company ran a campaign to promote its new “Arsenal” shirt, which generated personalized images of the new product with the Twitter …
Read More »Ballerific Fashion: Beyoncé Partners With Adidas In Creating New Apparel, Shoes, and Relaunching Ivy Park
Beyoncé and Adidas are about to make some big moves with their collaboration on athletic gear. On Thursday, Adidas and Ivy Park announced their partnership with a clip on Instagram. The duo plans to collaborate on new footwear and apparel. In addition to new pieces, Bey will also work with …
Read More »Ballerific Kicks: Adidas Release Yeezy Boost 700 “Inertia” Sneaker
“Inertia” is the name of the soft shades of blue featured throughout the shoes upper portion, in addition to the defining orange dots and chiseled midsole. According to Sneaker News, the Yeezy 700 model is known for its premium build, mixing hints of suede, mesh, rubber, and other textiles to …
Read More »Kim Kardashian, Kanye West, And The Adidas Yeezy Brand Donated $500k To California Wildfire Relief
Kim Kardashian stopped by The Ellen DeGeneres Show and announced a few major donations to the California wildfire relief efforts. She expressed her gratitude for the firefighter who saved their home and many others, saying, “We’re so grateful to them. Honestly, we couldn’t do it without them.”⠀⠀⠀⠀⠀⠀⠀⠀⠀ To show their …
Read More »Adidas Originals Announces Partnership With Donald Glover In Animated Video Clip
Media Maven Donald Glover is joining the Adidas family. “Feels Like Summer” is Glover’s latest piece of musical art he’s dropped, which features an animated version of Glover and other well-known celebs. His unique cartoon idea extended to his newest business deal with Adidas Originals, as he is now one …
Read More »Adidas Under Investigation Over Injury At Kanye West’s Calabasas Yeezy Office
Earlier this month, many called on Adidas to sever business ties with #KanyeWest over his controversial, irresponsible hot takes about Donald #Trump and slavery. However, the sneaker company stood firm in its decision to stick by the Yeezy Brand boss despite the backlash. Now, two weeks later, the company may …
Read More »Thousands Sign Petition Calling For Adidas To Sever Ties With Kanye West; CEO Says The Company Has Not Discussed Ending Business Relationship With West
On Tuesday, Kanye West made headlines for his outlandish, irresponsible comments on slavery, claiming the hundreds of years of captivity and resistance to be a choice. Although West took to Twitter to clarify his statement, most were not convinced. As a result, many have banned together to get West all …
Read More »Ballerific Kicks: Adidas Yeezy PowerPhase Drops This Week
⠀ Kanye West and his sneaker empire continue to explode. This coming Saturday, December 9th, Adidas and Yeezy fans alike will be able to collect another colorway of the PowerPhase silhouette just in time for Christmas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ With a perforated leather upper, this low-top design debuts in a smooth mono-tonal …
Read More »Nike, Under Armour & Adidas Pass on Deal with Lonzo Ball
After the UCLA Bruins lost to the Kentucky Wildcats in the NCAA Tournament, the team’s star guard, Lonzo Ball, declared for the draft. However, upon the start of the tournament, the patriarch of the Ball family made headlines, claiming his sons were worth a billion-dollar sneaker deal. While Ball’s sneaker …
Read More »Kanye West And Adidas Announce Expansion On The YEEZY Partnership – blogged by: @bytialong
“The most significant partnership ever created between a non-athlete and an athletic brand” Early Wednesday morning it was announce that Kanye West has expanded his relationship with the Adidas brand. The new partnership will now include the creation of footwear, performance gear, apparel, and retail stores exclusively for the YEEZY line. …
Read More »Adidas Offers James Harden $200 Million Endorsement
Adidas is trying to make Houston Rockets guard James Harden $200 Million richer, should he accept their offer. The company offered the $200M over the span of 13 years. Harden’s contract with Nike recently expired and they have until the end of next week to match Adidas’ deal. You may …
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