Balenciaga Apologizes for Ad Showing Children with Teddy Bears Dressed in Bondage

Balenciaga Apologizes for Ad Showing Children with Teddy Bears Dressed in Bondage

Balenciaga doesn’t get everything right regarding branding, and it looks like they missed the mark with an ad featuring children. The luxury brand is now apologizing after facing some major backlash.

The photograph showed children holding teddy bears dressed in bondage gear and chained up, deemed as inappropriate.

The Instagram photo has since been taken down with an apology stating, “We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

What also caused an uproar was a separate photo that featured an excerpt from a US Supreme Court case that upheld part of federal child pornography law.

“We apologize for displaying unsettling documents in our campaign,” the company continued in its statement. “We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot. We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.”

The brand took down the campaign on all platforms immediately. As of now, the Instagram page is clear.

 

About Caché Roberts

Hi, I am a recent graduate at Miami University '21 with a true passion for storytelling in entertainment and celebrities' stories! I love shopping and eating out with friends and family during my free time!

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