Balenciaga doesn’t get everything right regarding branding, and it looks like they missed the mark with an ad featuring children. The luxury brand is now apologizing after facing some major backlash.
The photograph showed children holding teddy bears dressed in bondage gear and chained up, deemed as inappropriate.
The Instagram photo has since been taken down with an apology stating, “We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
What also caused an uproar was a separate photo that featured an excerpt from a US Supreme Court case that upheld part of federal child pornography law.
“We apologize for displaying unsettling documents in our campaign,” the company continued in its statement. “We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot. We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.”
The brand took down the campaign on all platforms immediately. As of now, the Instagram page is clear.
Balenciaga is very much cancelled in my eyes, I don’t care what explanation they come up with. don’t mess with children
— Gia (@virgoessence) November 22, 2022
Balenciaga child porn groomers have left Twitter and taken their tweets with them….thinking they have erased their dirty deeds.
All Balenciaga social media accounts are gone.
— Juanita Broaddrick (@atensnut) November 23, 2022
Balenciaga severed their ties with @kanyewest due to a tweet.
Yet they expect us to just “accept their apology” after they get caught up sexualizing children?
They’re not apologizing because they’re sorry. They’re apologizing because they got caught.
— CJ Pearson (@thecjpearson) November 22, 2022
Pedophiles in the media called the reporting on Balenciaga a “conspiracy theory.”
Meanwhile in reality, Balenciaga is either appalled or pretending to be, as the campaign was real. pic.twitter.com/hF56JcBR9Y
— Cernovich (@Cernovich) November 23, 2022
Balenciaga only apologized and deleted their content because they got caught.
The grooming and indoctrination of children is truly evil.
— Mayra Flores (@MayraFlores2022) November 23, 2022
we do NOT fuck with balenciaga after that advert.
— the culture | magazine (@galactamelanin) November 22, 2022
Boycotting those disgusting demons at Balenciaga is not enough. They should be criminally prosecuted. No mercy for paedophilia or anyone who promotes it.
— Eva Vlaardingerbroek (@EvaVlaar) November 23, 2022
This is absolutely disgusting. Balenciaga features toddlers in ads, holding teddy bears in bondage outfits and with a court document about “child porn” partially hidden in the image.
This is criminal & sick. Sexualizing children must be a redline. @KimKardashian – speak out now. pic.twitter.com/lNIdywunlY
— Lila Rose (@LilaGraceRose) November 22, 2022
the balenciaga thing sucks because they definitely did it on purpose for outrage marketing and people like tucker carlson are already tying it into the "drag queen groomer" panic. all to sell some $500 t shirts
— matt (@mattxiv) November 23, 2022