Ballerific Fashion: H&M To Test Out Clothing Rental Services

Well, it looks like H&M is trying to revive their business after many setbacks by adding a clothing rental service.

According to the a Business of Fashion, the business model will offer a Loyalty Program in which customers will have access to 50 garments that they may rent for a given period of time, for approximately $37 USD a week in Stockholm, Sweden.

After the brand’s three week trial period, they will decide whether to expand the program’s offerings and reach or not.

Daniel Claesson, H&M’s head of business development, stated “we have a huge belief in rental, but we still want to test and learn quite a lot and do tweaks and changes.”

Many brands such as Banana Republic and Urban Outfitters also provide a rental service for their clothing, so it’s only right for H&M to keep up with their competitors.

If everything goes well, we may see the loyalty program in the states from H&M.

Istock

About Peachkyss

Peachkyss is the Fashion Writer and Content Curator for Baller Alert, who keeps reader up-to-date on the latest trends, the latest luxury brand collections, and how to "ball" on a budget.  Peachkyss has her Bachelors in Elementary Education with a concentration in Mathematics from Norfolk State University and Masters in Middle Grades Mathematics from Walden University.  Have a question about what your favorite celeb is wearing or fashion advice, email me at [email protected] "Style is a way to say who are you are without having to speak."

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