Bed Bath & Beyond is making a retail comeback with a twist: a new name and a nod to loyal customers. The first Bed Bath & Beyond Home store opens Friday in Nashville, more than two years after the company filed for bankruptcy.
The relaunch is being led by The Brand House Collective, formerly Kirkland’s, which manages brands including Bed Bath & Beyond Home, Bed Bath & Beyond, Buy Buy Baby, and Overstock.
We will be testing and learning the right inventory mix by category and by brand, but the look and feel of the stores will be a transition from the original Bed Bath and Beyond stores with a tighter focus on Seasonal Home Decor, Bedroom furnishings, and Bath and Laundry products,” said Starr Hudgens, chief of staff at The Brand House Collective.
To bring back shoppers, the company will accept legacy Bed Bath & Beyond coupons, those familiar big white and blue slips. Hudgens called it “an opportunity to re-engage consumers.”
CEO Amy Sullivan said, “We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today.
Four more Nashville-area stores are planned in 2025. Hudgens noted the team will “be in an aggressive learn and react posture” to guide future openings in 2026.
The move follows years of financial struggles, failed strategies, and store closures. At its peak, Bed Bath & Beyond operated thousands of locations worldwide before shuttering over 300 U.S. stores during bankruptcy in 2023. Overstock.com acquired the brand later that year.
John Bringardner of Debtwire called the reopening “a massive turnaround effort” but warned the company’s “underlying financials remain deeply troubled” and success will be challenging.
