Beyoncé has released a new holiday merchandise collection featuring a hoodie inspired by the viral “Manager Blue” trend centered around her daughter, Blue Ivy Carter.
The hoodie is part of Beyoncé’s latest drop, which includes a range of apparel items tied to her “Cowboy Carter” era. The “Manager Blue” nickname became popular among fans after Blue Ivy made appearances during Beyoncé’s “Renaissance” and “Cowboy Carter” World Tours, where she performed on stage alongside her mother. The nickname gained further traction when, during a tour stop, a fan held up a sign that read, “We Love U Manager Blue,” and the teen performer responded with a thumbs-up, acknowledging the reference.
This interaction cemented the trend in fan culture, prompting Beyoncé to incorporate it into her clothing release. The hoodie, which is now available on Bey’s official website, has Blue Ivy’s name on the front with “Management” written on the back. There is also a matching beanie to complete the look.
Elsewhere in Bey’s holiday collection is a red and white robe that reads, “Been Cozy” on the back. Rumi Carter also gets a nod in the line with a t-shirt of her sporting a Santa hat.
The full collection is available now through the holidays while supplies last.
