Beyoncé Opens Up About Reclaiming “Ivy Park,” Seeking Purpose And The Importance Of Being Creative: “I Learned That All Pain And Loss Is In Fact A Gift”

In a new cover story for Elle Magazine, Queen Beyonce talks repurchasing her athleisure brand #IvyPark, what it means to dominate as a woman, loving her body in all its shapes and more.

In a photoshoot from the eyes of award-winning director #MelinaMatsoukas, Beyoncé graced the January 2020 edition of Elle Magazine. In the accompanied “Ask Me Anything” interview, the Queen focused on the topic of business – her business, Ivy Park.

Beyoncé created Ivy Park in 2016, which she now owns outright, making her the only Black American female to have 10 percent ownership of an athleisure brand. “I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves,” she said. “My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with Adidas. I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.”

For us, Beyoncé’s purpose is clear. She’s the greatest singer and entertainer of this generation, and for that, we adore her. But for her, it was her children that gave her deeper reasons to seek purpose and understanding of self. “I began to search for deeper meaning when life began to teach me lessons I didn’t know I needed. Success looks different to me now. I learned that all pain and loss is, in fact, a gift. Having miscarriages taught me that I had to mother myself before I could be a mother to someone else. Then I had Blue, and the quest for my purpose became so much deeper. I died and was reborn in my relationship, and the quest for self became even stronger. It’s difficult for me to go backwards. Being “number one” was no longer my priority. My true win is creating art and a legacy that will live far beyond me. That’s fulfilling.”

When it comes to negative comments from online, the singer says she just like everyone else and is sometimes affected by cruel people. “Yes, I’m human. In moments of vulnerability, I try to remind myself I’m strong, and I’m built for this. Thank God most of the noise bounces off of me after all of these years,” she said, adding that staying positive when on the road to success depends on your circle and your mindset. “The predictable rock star DNA is a myth. I believe you don’t have to accept dysfunction to be successful. This is not to say that I have not struggled. I have the same pain that life brings to everyone else. I try to shift the stigma that says with fame; there has to be drama. It is how you relate to your hardships and use that to evolve. And I try to keep real ones around me.”

Being comfortable in her body in all its forms, Beyoncé says, is a journey.  “If someone told me 15 years ago that my body would go through so many changes and fluctuations, and that I would feel more womanly and secure with my curves, I would not have believed them. But children and maturity have taught me to value myself beyond my physical appearance and really understand that I am more than enough no matter what stage I’m at in life. Giving zero ****s is the most liberating place to be. Also, knowing true beauty is something you cannot see. I wish more people focused on discovering the beauty within themselves rather than critiquing other folks’ grills.”

As for her love of whales, she says that is still true, but the viral video of her was just from a long workday. “I still love whales. And I love being in the ocean. And that video was after a 16-hour press day. Not marijuana!!”

Elle Magazine

Elle Magazine

Elle Magazine

About RaquelHarris

Check Also

Tyler Perry New Honor

Tyler Perry Donated Food and $25 Dollar Gift Cards To 5,000 Atlanta Families For Thanksgiving

Tyler Perry gave back this year by feeding 5,000 families in the Atlanta area for …

Leave a Reply