![Blacc Sam Continues Nipsey Hussle’s Legacy as The Marathon Burger Heads to New York City [Video]](https://balleralert.com/wp-content/uploads/2026/02/Untitled-design-2026-02-27T111211535.png "Blacc Sam Continues Nipsey Hussle’s Legacy as The Marathon Burger Heads to New York City [Video] - Baller Alert")
The legacy Nipsey Hussle is reaching new heights as his brother, Blacc Sam, just dropped a major announcement.
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The Marathon lifestyle is officially crossing the country, bringing one of the most anticipated burger spots to the city that never sleeps. After successfully launching the flagship location in Los Angeles to honor his brother’s memory, Sam is now setting his sights on the bright lights of Manhattan.
“We got a New York location…Times Square. That’s gon’ be huge. It’s under renovation now,” he revealed on “Scottie & Friends.”
This expansion is a testament to the blueprint Nipsey Hussle left behind. When the Los Angeles location first opened, it became a staple for the community, proving that the brand could dominate in the food industry just as much as it did in music and fashion. Bringing the brand to Times Square puts The Marathon Burger on a global stage, ensuring that the message of ownership and perseverance is seen by millions of people from all walks of life.
“My first time in New York was with bro, and we got a lot of love for New York because of that,” Blacc Sam added.
The Marathon Burger has gained a reputation not just for its quality, but for what it represents: Black excellence and staying true to your roots while scaling to the top. It’s unclear when the new location will open, though it’s sure to attract big crowds of supporters to turn out to support Sam and Nipsey’s vision.
