When Elon Musk took over Twitter and started shaking up the political space, many users went looking for an exit. Enter Bluesky, the invite-only social app backed by Twitter co-founder Jack Dorsey, which quickly became a haven for liberals protesting Musk’s influence and hoping to build a new kind of social media.
But that online rebellion may be fizzling out.
According to a November 7 Forbes report, Bluesky’s daily mobile user base has dropped a staggering 39.8% year-over-year, a far steeper dip than other platforms, even Musk’s own Twitter, now known as X. The decline began right after Trump’s 2024 election win, a moment that sent ripples through social media engagement.
Meanwhile, Trump’s platform, Truth Social, quietly picked up steam. Similarweb data shows its mobile daily user base grew 32% in the same window. That growth tends to follow whenever Trump posts a major announcement.
Bluesky’s initial success was fueled by users who saw Twitter as overrun by right-wing voices and Musk’s controversial political takes. But enthusiasm didn’t last. Critics say Bluesky never found its voice.
Even billionaire Mark Cuban joined the criticism, saying the platform had become more toxic and hostile than expected. He shared, “Even if you agree with 95% of what a person is saying, if there’s one point you challenge, they’ll call you a fascist.”
For many, Bluesky represented a fresh start. But by the looks of 2025, the momentum has died down.
