Coca-Cola Discontinues ‘Spiced’ Flavor After Just Seven Months

Coca-Cola is pulling the plug on its latest “permanent” flavor, Coca-Cola Spiced, just over seven months after its release. The Atlanta-based company announced Wednesday that both Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be discontinued, making way for a new flavor set to hit shelves next year.

Originally launched in the U.S. and Canada on February 19, Coca-Cola Spiced was the brand’s first new permanent flavor addition to its North American lineup in three years. However, the company is now shifting focus after assessing consumer feedback.

While Coca-Cola didn’t specify the reason for discontinuing the flavor, some suggest it may have been the name, as the drink reportedly tasted more like raspberry than a traditional “spiced” beverage. Additionally, the product was fast-tracked, developed in just seven weeks—much quicker than the typical year-long process.

“We’re always adjusting our product range based on consumer preferences,” Coca-Cola said in a statement. Despite the setback, the company remains focused on innovation and adapting to the fast-moving market.

The new flavor is expected to debut in 2024.