NYC baller Len Burnett is an industry veteran and highly successful entrepreneur with over 20 years of publishing experience. As a pioneer in the urban media space, Burnett has successfully launched seven major magazines and is a driving force in reaching the growing multicultural audience. Burnett was appointed group publisher of VIBE, the nationâ€™s leading urban music and culture magazine, and its spin-off, VIBE VIXEN, the fashion and beauty title for women, in June 2005 and vice president/group publisher of the VIBE Media Group in July 2006. Burnett is a VIBE alum and was with the magazine during its inception having held the post of Associate Publisher before leaving to pursue his own entrepreneurial endeavors in 1999.
Prior to returning to VIBE, Burnett most recently served as Co-Founder and Publisher of Uptown magazine, a quarterly publication for urbanites focusing on the lifestyle and culture of affluent African Americans in New York, Chicago, DC and Atlanta. In 1999, Burnett co-founded the urban publishing company Vanguarde Media. Burnett also served as Group Publisher of the Vanguarde Media titles, which included Honey, Heart & Soul, Impact and Savoy. As Group Publisher, he is responsible for developing promotional initiatives that define VIBE as the preeminent brand in urban culture through multi-media ventures like the VIBE Awards show on UPN, VIBE MusicFest, VIBE Live Music Tours, as well as VIBE Game Club and Yard-fest College Tours.
These brand extensions connect corporate advertisers to the young adult market through the medium of urban music, the most lucrative and fastest growing genre.
He’s now heading UPTOWN magazine…