Customers Can Now Buy From Third-Party Online Stores On Amazon [Video]

Amazon has launched “Buy With Prime,” a new feature that allows users to shop with third-party online stores on the platform.

According to PC Mag, Amazon is opening up the doors to its Amazon online shop. But, not everyone will be able to take part in the new initiative. The news outlet reports the opportunity will be invite-only for third-party vendors who already use Fulfillment by Amazon (FBA).

However, companies who do a collab with Amazon will be able to take advantage of Amazon’s returns systems, free delivery, and the platform’s checkout process.

As for customers, Buy With Prime will allow you to make purchases with the third-party companies on Amazon’s platform. The checkout process will reportedly be the same as buying items that are already being sold through the platform.