DJ Khaled is bringing his signature catchphrase to the table, literally, and this time it comes with unlimited appetizers. The new DJ Khaled Buffalo Wild Wings promotion is leaning all the way into excess, timing its rollout with the return of the chain’s Bottomless Apps deal nationwide starting April 7.
In the campaign’s digital spot, Khaled walks into Buffalo Wild Wings like he owns the menu. Every time he drops “ANOTHA ONE,” more food hits the table. Mozzarella sticks, onion rings, chips and guac, queso, the full rotation keeps coming, turning a simple dine-in offer into a running gag that mirrors his larger-than-life brand.
But the rollout does not stop at a commercial. The brand is pushing this into real-world territory with a “Bottomless Honky Tonk” event in Palm Desert ahead of Stagecoach weekend. Guests are invited to show up, trade in their pants for oversized tees, and run through endless apps and cocktails in a setting designed to feel just as over-the-top as Khaled himself.
The offer itself starts at $9.99, with shareable portions served two at a time and upgrade options available. It runs through June 10 at participating locations, positioning itself as both a value play and a social experience.
Khaled built a career on repetition that somehow never gets old. Now that same formula is fueling a campaign built on the idea that stopping is not really the point.
