Dr. Pepper Turned a Viral TikTok Jingle Into a National Championship Ad Overnight [Video]

A late-night TikTok post turned into a national TV moment for Dr. Pepper, and it happened fast.

Video

On December 23, TikTok creator Romeo Bingham, known online as romeosshow, dropped a short, playful jingle inspired by their love for the soda. The sound took off almost instantly. Fans remixed it, stitched it, and turned it into a full-blown moment that racked up millions of views across the platform.

Brands noticed right away. Comment sections filled up with companies asking Bingham to make jingles for them, too. Dr. Pepper was watching closely. As an official sponsor of major college football conferences and the College Football Playoff, the brand saw a clear connection between the viral sound and its long-running Fansville campaign.

“The signal was so loud that ignoring it wasn’t really an option,” Ben Sylvan, senior VP of connected media for Dr. Pepper, said.

Dr. Pepper licensed the audio and partnered with agency Deutsch to create a 15-second commercial built around the original hook. The spot keeps things simple, featuring on-screen lyrics and a visible credit for romeosshow in the corner. It is set to air during the College Football Playoff National Championship on ESPN.

Deutsch’s co-chief creative officer, Ryan Lehr, said, “Rather than overcomplicating the idea, we focused on honoring what made the jingle special in the first place. We kept the execution simple, built around the original hook, and let the earworm lead.”

Bingham, a 25-year-old caregiver from Tacoma, Washington, said the attention was unexpected.

“I was blown away once it took off like that,” Bingham told AdAge.

Sylvan added, “It helps us nurture our raving fans, and it also helps us grow the brand.”

The move shows how creator-driven moments are now fueling major ad buys, turning everyday creativity into prime-time placements.