“The most significant partnership ever created between a non-athlete and an athletic brand”
Early Wednesday morning it was announce that Kanye West has expanded his relationship with the Adidas brand. The new partnership will now include the creation of footwear, performance gear, apparel, and retail stores exclusively for the YEEZY line.
This new deal is well deserved following the extreme success of the Yeezy Boost sneakers, which launched in February of last year. The Yeezy Boost 750, originally retailed for $350 and are being sold now online for over $1000.
“These past two years adidas and Yeezy have given a glimpse into our future,” West said, via press release. “This partnership illustrates that anyone with a dream can dream without limitations.
Adidas CMO Eric Liedtke commented on the adidas + KANYE WEST new initiative.
“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity,” he said. “This is what adidas has always been about, empowering creators to create the new.”
