Kraft Will Give Away Pink Candy-Flavored Macaroni & Cheese For Valentine’s Day

Valentine’s Day will be a lot brighter and gooier this year. Kraft announced a contest to give away free, limited-edition mac and cheese for Valentine’s Day.

View this post on Instagram

A post shared by Kraft Mac & Cheese (@kraft_macandcheese)

The box of original mac and cheese will include a packet of pink, candy-flavored powder. The powder will turn the noodles into a bright neon pink/magenta color. According to a Kraft-Heinz spokesperson, the colors come from beetroot and carrot concentrates. The powder also contains fructose, natural flavors, and vanilla extract.

To win a box of the limited edition mac and cheese, visit CandyKraftMacandCheese.com. The contest will end on February 8 at 12 p.m.

1000 winners will be selected before Valentine’s Day.