Kylie Jenner Sparks Backlash Over Risqué Police-Themed Kylie Cosmetics Promo [Video]

Kylie Jenner is facing criticism following the release of her latest promotional video for Kylie Cosmetics.

Video

The short Instagram clip features the reality star and beauty mogul dressed in a black leather bra, matching micro-shorts, translucent tights, silver hip chains, and black pointed-toe pumps while being handcuffed and escorted by police officers.

The screen flashes the words “King Kylie. Tomorrow,” referencing her rebellious aesthetic from 2015, the year she launched her Lip Kits that became the foundation of her beauty empire.

Reaction to the promo has been mixed. Some fans celebrated the nostalgic nod to Jenner’s earlier style, noting excitement over the return of her iconic “King Kylie” era.

Others expressed outrage over the visual choice, criticizing the campaign as tone-deaf given current social issues, including widespread reports of law enforcement abuses and detentions across the United States.

Critics argued that the imagery was insensitive, framing a glamour shoot around arrest and incarceration while many Americans are facing real-life struggles with the justice system.

The backlash is consistent with a pattern that the Jenner and Kardashian family have faced for years. The family has frequently been accused of releasing campaigns or content that appear disconnected from social realities, often sparking public debate about privilege, timing, and cultural sensitivity.