PepsiCo, the company behind Doritos, Lay’s, Ruffles, and Tostitos, is adding 20% more chips to select bags of Tostitos and Ruffles in response to criticism over “shrinkflation”—where product sizes shrink, but prices stay the same. Variety packs will also get two extra bags, increasing the total to 18.
PepsiCo’s move follows rising costs in the snack industry, where prices for salty treats have surged more than 20% in recent years.
With inflation impacting spending habits and the popularity of football season gatherings, PepsiCo aims to win back consumers with more value, and experts believe other brands could soon follow.
