North West Expected To Launch A Skincare And Toy Line After Kim Kardashian Files Trademarks Under Her Name

Kim Kardashian is preparing her children to take over her billion-dollar empire, with North West being the primary successor.

In an exclusive report from The Sun, the SKIMS founder has filed four new trademarks under her daughter’s name earlier this month. The initial trademark states it’s for “non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers.”

The beauty line will also expand to “skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations,” and more.

In addition to a skincare line, Kimmy also filed a trademark for a toy company. The line is expected to include “children’s educational toys for developing fine motor and cognitive skills.” Buyers can also expect to find “musical toys, toy food, toy cookware, baby gyms, playground balls, and sport balls” in the line.

The third trademark features advertising services. Meanwhile, the fourth trademark will provide “information in means of a global computer network in the fields of entertainment and pop culture.”

North is not Kim’s first child to receive trademarks in their name. In 2022, Kim filed a handful of trademarks in her son, Psalm West, name. The twelve filings includes the same products as North’s trademarks, in addition to, clothing, furniture, jewelry, and vitamins.