Rihanna’s Fenty Beauty Tops Kylie Cosmetics As Buzziest Brand On Instagram

In between becoming one of the biggest music artists of our generation, Rihanna has also successfully launched a non-profit organization in honor of her grandparents, a shoe and apparel line via PUMA, a lingerie line under her Fenty trademark and a massive cosmetics line that is on its way to becoming a billion-dollar business.

Although the badgal’s super inclusive beauty brand has yet to reach the feat, Fenty Beauty is already off to a record-breaking start. 

According to Cherry Pick, as reported by Page Six, while Rihanna’s Fenty Beauty ranked the highest in the industry for consumer intent purchase, it also set a new record high for a single product with its Pro Filt’r Instant Retouch Setting Powder, which took 60.15 percent of all consumer intent for powder products. 

In addition, the brand also topped the “Face” cosmetics category in general, with the highest intent to purchase percent of any brand in a single category. 

If that wasn’t enough, Rihanna’s super inclusive beauty brand, which launched with a whopping 40 shades, took the top three spots on the publication’s list of most-coveted products for its Retouch Concealer, Setting Powder and Soft Matte Longwear Foundation. 

Meanwhile, Jenner’s Kylie Cosmetics rolled in at number seven on the list of consumer intent. However, the company did top the “Cheek,” category for its Kylighter products, but dropped to number two in the “Lip” category behind the controversial, Jeffree Star. 

While Jenner’s business made headlines for its $420 million in its first 18 months in business back in 2015, Rihanna’s business, after only a year, has generated 500 million (~$570 million) euros in sales. In fact, according to LVMH, Rihanna’s Fenty Beauty pulled in a whopping $100 million in its first month-and-a-half alone.

About MsJennyb

Jen is a Writer and Content Curator for Baller Alert, who writes under the alias “MsJennyb.” In this role, Jen develops and contributes relevant special-themed content to attract readers. Before joining the Entertainment Industry via Baller Alert, Jen spent one year as a Freelance Writer and two years as a Human Resources assistant in a corporate office. Jen has a degree in Criminal Justice from Rutgers University with a concentration in Africana Studies. To contact Jen please email [email protected]

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