The brand formerly known as Aunt Jemima announced a new name: Pearl Milling Company. In June, the company began to face scrutiny due to Aunt Jemima being a racial stereotype. “Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator …
Read More »Family Of Woman Who Portrays Aunt Jemima Asks Quaker Oates To Reconsider Rebrand
Quaker Oates recently announced their decision to rebrand the infamous Aunt Jemima brand as a step towards racial equality. Yet, the family of the woman who represents the brand has asked the company to take a second look at their decision. Lillian Richard, considered a hero in her hometown of …
Read More »Aunt Jemima Is No More: Quaker Oats Retires 130-Year Old Brand Name And Logo Because It’s Based On A “Racial Stereotype”
Quaker Oats and its parent company Pepsi Co. are retiring the Aunt Jemima brand name and logo because it’s based on the racial stereotype of a mammy, a black woman who worked for a white family and took care of the white children in the south. “As we work to …
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