That’s Baller: Nas’ Investment In PlutoTV Pays Off, Company Purchased By Viacom for $340 Million

Entertainment streaming services have become a welcomed alternative for consumers. Many are ditching traditional cable for an “on demand” viewing experience, and now, Nas has tapped into the market. 

Clearly, the Queens-bred rapper is more than one of the greatest lyrical geniuses of our time; he’s also an insightful businessman. Recognizing its potential early on, Nas and his investment company, Nas’s Queensbridge Venture Partners, helped launch PlutoTV in 2013. 

After five years of successful business partnerships with media networks and film studios, the company’s rapid success led to the recent $340 million Viacom acquisition. This marks a major financial gain for the rapper and king of Queensbridge, further solidifying him as a brilliant businessman and all-around boss.