The NBA and Apple Music Are Teaming Up To Bring Exposure To Independent Artist Through Their Newly Launched BASE:LINE Playlist
The NBA and Apple Music are teaming up with music distribution company UnitedMasters to launch BASE:LINE, a new and innovative global playlist that will spotlight rising hip-hop acts from around the world. The concept for BASE:LINE emerged from a previous deal brokered by UnitedMasters and the NBA in October 2018. In the initial agreement, the
