NBA’s most talented prospect, LaMelo Ball, 19, has signed a multi-year shoe endorsement contract with PUMA.

“I believe the brand is the perfect partner for me because PUMA will allow me to just be myself. I want to be 100-percent authentic whether that’s playing basketball or showing off my personal style and that’s what I want to do with PUMA,” said Ball.

Ball will collaborate with PUMA to create products that blend sports, culture, music, and fashion.

“I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be one of one. That’s the message I want to share in my upcoming projects with PUMA,” said Ball

The two will also work together to support various programs that will encourage youth to stay active through equipment and clothing, basketball skill camps, donations, court refurbishments, and more.

Ball’s first product launch with PUMA will be on November 18th, coinciding with the NBA Draft.