Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Filmmakers Claim Hollywood Failed To Properly Market Their Film, “Fast Colors,” About 3 Black Women With Superpowers

by Regan
May 13, 2019
Reading Time: 2 mins read
0
Share on FacebookShare on Twitter

In the era where Hollywood is increasingly promoting the agenda of diversity and inclusiveness in movies, with calls to hire more people of color and women, it seems a great movie like “Fast Color” should have gotten off to a better start. 

The film, which stars three black actresses (Gugu Mbatha-Raw, Lorraine Toussaint, and Saniyya Sidney) as a family of 3 generations of black women coming to terms with their superhuman powers, is going practically unnoticed and under-marketed. 

According to the Hollywood Reporter, there wasn’t a single print ad for the #fastcolormovie anywhere, and only a mere 25 theaters feature the film which is distributed by Lionsgate. 

Fast Color no promo
Fast ColorLionsgate

While expressing her gratitude in front of an audience at a recent screening of the movie, Filmmaker Julia Hart also spoke about the “lip service” from Hollywood hotshots, who seems to talk a good game but are slow on the follow-throughs. 

“There is so much lip service in this industry about wanting women to tell stories, wanting people of color to tell stories, wanting to tell stories about women and people of color,” said Hart, who directed the film and co-wrote it with her Oscar-nominated producer husband Jordan Horowitz, with whom she collaborates through their production company. 

So far the movie has grossed $68,373 as of May 7th and the filmmakers believe the movie is lost in the confusion of white, male “gatekeepers” who simply don’t know how to market a film that is made for everyone but them. 

“There were women and people of color at every company that loved the movie — some men and some white men,” said Hart, who premiered the film at SXSW in 2018. “At the end of the day, when it got to the white male gatekeeper — time and time again — they said, ‘I don’t know who this movie is for. I don’t know how to market it.’” 

This is where the breakdown will continually lie for “diverse” filmmakers who want an opportunity to make commercially successful films that resemble stories and characters that look like us. 

Fast Color is out now in limited release in very limited markets.

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Fast ColorGugu Mbatha-RawLorraine ToussaintSaniyya SidneySXSW

Related Posts

Panera Bread Settles Lawsuits After Charged Lemonade Blamed for Deaths and Heart Damage
News

Panera Bread Settles Lawsuits After Charged Lemonade Blamed for Deaths and Heart Damage

July 13, 2025

Panera Bread has settled every remaining lawsuit tied to its now-discontinued Charged Lemonade beverage, following intense scrutiny after multiple people...

Federal Judge Strikes Down Biden-Era Rule That Wiped Medical Debt From Credit Reports
News

Federal Judge Strikes Down Biden-Era Rule That Wiped Medical Debt From Credit Reports

July 13, 2025

A federal judge in Texas has struck down a Biden-era policy that aimed to erase medical debt from Americans’ credit...

Palestinian Activist Mahmoud Khalil Says Trump Admin Tried to Make an Example of Him After ICE Detention
News

Palestinian Activist Mahmoud Khalil Says Trump Admin Tried to Make an Example of Him After ICE Detention

July 13, 2025

Mahmoud Khalil, a Palestinian activist and former Columbia University student, is speaking out after being held in U.S. immigration detention...

Elon Musk Drags Donald Trump Over Jeffrey Epstein Defense: “Just Release the Files”
News

Elon Musk Drags Donald Trump Over Jeffrey Epstein Defense: “Just Release the Files”

July 13, 2025

Elon Musk isn’t here for Donald Trump’s latest Epstein rant. The Tesla CEO took to X Saturday night to react...

Next Post
Loqueesha Movie Under Fire

Satire Movie ‘Loqueesha’ Slammed For Its Over The Top Stereotyping Of Black Women

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d