Italian Beauty Brand Wycon Cosmetics Names Gel Polish “Thick As A “N*gga”

– blogged by @worldwidekeege
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
The long line of indirect racial shaming brought to life these days is starting to grow quite fickle.

Famous Italian Cosmetic Line, Wycon Cosmetics released a new line of Gel polishes with highly eccentric and one could even say vulgar product names.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
A famous beauty blogger pointed out that they had named the black shade of this New Gel Polish, “Thick As A N*gga”. She brought the coarse language the brand used in its marketing to light a couple of days ago.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
When she took to Instagram to express this with her fans, of course, the company received backlash.

Yet, the company responded with a very cynically simple statement :
“They’re made up names that are a bit crazy”
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Their downplay of the situation at hand sent race advocates into a frenzy!
Wycon realized their mistake and that if they wanted the public off of their case they had to deliver a true statement of apathy and concern.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
They later stated…
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
“We’re sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired,… by famous song titles, many of which derive from the landscape of hip-hop…For example “Drop it like it’s hot” by Snoop Dogg, “Bootilicious” by Beyoncé, “Candy Shop” by 50 Cent, etc … The reference here is “Thick Nigga” by DBangz. Wycon is the brand for everybody… and we didn’t mean to offend anybody!”
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Soooo, I don’t know whether to feel insulted because they thought that getting a bunch of urban song titles would help them sell better or feel insulted because they think that it was cool to name the black nail polish “niggas” are “thick”?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
After they apologized they changed the name of the polish to “Black Power” on their site. What a way to try to cover your ass there.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

They saw what happened to H&M.

MsJennyb

Jen is a Writer and Content Curator for Baller Alert, who writes under the alias “MsJennyb.” In this role, Jen develops and contributes relevant special-themed content to attract readers. Before joining the Entertainment Industry via Baller Alert, Jen spent one year as a Freelance Writer and two years as a Human Resources assistant in a corporate office. Jen has a degree in Criminal Justice from Rutgers University with a concentration in Africana Studies.

See Full Bio