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Jay-Z Files Docs To Trademark ‘Jaybo’ From “Story of O.J”

#JayZ’s “Story of O.J.” was a major hit among the masses, as he dropped gems to push the culture forward. Hov shared tips and tricks on how we, as a culture, can construct a plan to transform our achievements and success into something much bigger than what society “allows.”


After the release of the powerful song, Hov dropped an animated video to illustrate his message. The video featured the animated lead character, Jaybo, who will now be featured in fashion and homewares, TMZ reports.
According to the publication, S. Carter Enterprises has just filed documents to trademark the animated character with plans to print and distribute the image on clothes, blankets, dishes and more.
Would you purchase a Jaybo sweatshirt?

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Jen is a Writer and Content Curator for Baller Alert, who writes under the alias “MsJennyb.” In this role, Jen develops and contributes relevant special-themed content to attract readers. Before joining the Entertainment Industry via Baller Alert, Jen spent one year as a Freelance Writer and two years as a Human Resources assistant in a corporate office. Jen has a degree in Criminal Justice from Rutgers University with a concentration in Africana Studies. To contact Jen please email [email protected]

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