Over the last few years, fashion designers and big brands have finally decided to acknowledge curvy women by including them on the runway and in their ads.
Brands know that all women aren’t a size 4 but have procrastinated to show love to the curvy women. In August 2018, Old Navy introduced their own curvy mannequins, Nordstrom revealed theirs last month, and now Nike.
Nike introduced the line-up of curvy mannequins at their London flagship store last week as part of a special floor that is dedicated to just women.
NikeTown’s third level features “a full range of athlete figures” with “multiple plus-sized and para-sport mannequins” for the first time in the store’s history.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike stated in a press release.
Nike was launched in 1964 and didn’t introduce plus sizes until 2017 with sizes 1X-3X.