Home / News / Snoop Dogg Partners With Bobby Dee To Launch Live Music Company, ‘Uncle Snoop’s Army’

Snoop Dogg Partners With Bobby Dee To Launch Live Music Company, ‘Uncle Snoop’s Army’

Snoop Dogg has been a force in business and entertainment since the start of his career, and now, he’s on to his next multi-million dollar venture. 

With the help of entrepreneur and promoter Bobby Dee, who has sold out nightclubs with artists such as Eazy-E and New Kids on the Block, the Long Beach rapper is launching “Uncle Snoop’s Army.”

According to Billboard, their goal is to  deliver “top tier live music concerts.”

“Snoop Dogg has been coming to my concerts for years,” said Dee in a release. “It was the right time for us to partner and bring exciting live concerts to the world while also creating a platform for new and seasoned artists.”

Uncle Snoop’s Army, presented by Bobby Dee, already has a number of events lined up for music lovers to attend this summer and fall, including a three-day festival dedicated to Nipsey Hussle, Sept. 13-15 in San Jose, California.

“The King of the West” festival will feature artists from the West Coast, such as Ice Cube, E-40, Warren G, and The Game, headlining at the SAP center arena. The festival is set to be part of the SAP center arena’s 25th-anniversary celebration.

Fortunately, for Snoop Dogg and Bobby Dee, the company is already off to a great start. Their joint festival, Once Upon a Time in LBC, sold out in 20 minutes and a second date added shortly after, sold out as well.

Snoop Dogg Talks New Business
(Photo by Gabriel Olsen/Getty Images)

About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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