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Street Officially Renamed ‘Obama Boulevard’ in Los Angeles to Honor Forever President

Thousands gathered over the weekend to witness the unveiling of the newly named “Obama Boulevard,” in the city of Los Angeles.

The 3.5-mile street, which was formerly “Rodeo Road” runs through the historically black Baldwin Hills-Crenshaw neighborhood. According to city officials, the location is “significant” because forever President Barack Obama held his first campaign rally in 2007 at Rancho Cienega Park, which sits on Rodeo Road in Los Angeles.

“With this change, we are publicly documenting what Obama’s legacy as our nation’s first black President means to our city and our South Los Angeles community,” City Council President Herb Wesson said in a statement.

“For every child who will drive down this street and see the President’s name, this will serve as a physical reminder that no goal is out of reach and that no dream is too big,” he added.

Wesson first pushed for the name change in 2017, until it was unanimously approved in August 2018.

“Obama Boulevard” will intersect with “Presidents Row,” a group of streets named after other former presidents, George Washington, John Adams, and Thomas Jefferson.

About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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