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Ice Cube’s Big3 Basketball League Announces Enhancements For Upcoming Season; Introduces New Global Sport, New Age Requirement, A Mental Health Policy and Use of CBD

Ice Cube Talks Big3

Founded in 2017 by Ice Cube and Jeff Kwatinetz, the Big3 basketball league is rebranding with new enhancements for its upcoming fourth season and beyond. According to a statement on the Big3.com back in 2017, “the BIG3 set out to professionalize traditional 3-on-3 basketball and made innovative changes purely motivated …

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