Home / Gossip / Will.i.Am Says Hip Hop Has “Become The Lowest Hanging Fruit” In New Rolling Stone Interview

Will.i.Am Says Hip Hop Has “Become The Lowest Hanging Fruit” In New Rolling Stone Interview

Black Eyed Peas frontman and super-producer, Will I Am, had some pretty straightforward thoughts about the state of hip-hop music today and even what he sees for the future of the genre in a recent interview with #RollingStone. The group, who released their first album in 8 years earlier this year, has changed its members (minus Fergie) and its sound, going in a more political direction these days…so Will is not really here for the #mumblerap era.

Will.i.Am said, “What’s the number-one sport on the planet? Soccer, because anyone can play it,” Will responded when asked why hip-hop is the most popular genre right now. “The problem with hip-hop is everybody could do it. It doesn’t take much f**king skill right now to make hip-hop. It’s become the lowest-hanging fruit. It’s no longer about #Rakim-level, #Nas-level, not the deep, metaphorical simile sh*t. Out of respect for the Nas’ of the world, let’s not call it hip-hop. Let’s say that’s rap. But instrumental music is going to be the next biggest sh*t.”

He continued by stating fans still want to hear more complex and thought-provoking material, with actual skill, moving into the future. “That’s the only way to prove intelligence or taste: demonstrating your artistry. Right now we’re competing human on human, and eventually, we’ll be competing human on machine – the moment there’s a f**king A1 mumble rapper…it’s inevitable, bro!”

Not too long ago, one of those rappers Tekashi69 spoke openly about how effortless it is to become a hip-hop star and sell records and admitted to not putting forth true effort in his own music. Seems like Will.i.Am really has a point. Has hip-hop music become an “open to the public” club? Is talent still a part of the criteria in the music industry? What do you think?

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