The female heroes of our lives have inspired Mattel to recreate them as #Barbie dolls.
As a part of Barbie’s 60th anniversary, Mattel will celebrate the women who positively influence the world through their impactful work, which has helped them become modern-day role models and “sheroes.”
In doing so, the company will be transforming the likeness of actress Yara Shahidi, tennis champion Naomi Osaka, gymnast Dipa Karmakar, and several others into Barbie dolls. In addition, one dollar from every doll bought will go to Dream Gap Project, an initiative put forth by Mattel to “level the playing field for girls,” according to a press release. “Research has shown that starting at age five, girls start doubting their potential, this is the Dream Gap.”
Lisa McKnight, general manager and senior vice president of Barbie, shared, “With more than 200 careers, six runs for president and a trip to the moon before Neil Armstrong, Barbie continues to evolve to be a modern, relevant role model for all ages. The Barbie brand believes girls should never know a world, job, or dream women haven’t conquered. Through our global platform, we are igniting a movement to help close the Dream Gap and further establish Barbie as the ultimate girl empowerment brand.”