Drake has just signed a creative partnership deal with SiriusXM & Pandora.
The two companies, SiriusXM and Pandora, have recently merged and they have also just announced that they signed a new creative partnership with the superstar.
According to MarketWatch, SiriusXM and Pandora connect directly to over 100 million fans, and this partnership will mark the first major artist collaboration between SiriusXM and Pandora since their merger. While the financial details of the deal have not been released, this is the largest agreement both brands have executed with a major recording artist to date.
Drake holds the title of most-streamed artist of all time as well as the top-selling solo male artist across the US.
Drake’s new SiriusXM/Pandora deal will include “a dedicated station, curated music, and collaborations with creative talent.” The roll-out will start later this year.
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