Disney is banning Netflix from advertising on its all TV properties, except for ESPN, according to The Wall Street Journal.
As the company prepares for the November 12th launch of Disney+, the company’s Netflix competitor, they have decided to no longer allow ads from Netflix to appear on their channels.
Disney+ will cost $6.99 per month (or $69.99 for a full year) and will provide access to movies, original series and new content from Marvel and the Star Wars franchises.
Disney+ will be ad free, but ads on other Disney properties, like ABC, wouldn’t be allowed to broadcast commercials for Netflix which could potentially take customers away from Disney+. Disney is also reportedly battling Amazon over ad terms as well.
According to The Wall Street Journal, Disney originally considered banning ads for all Disney+ competitors. That could have included services such as Amazon Prime Video.
Disney will now offer a bundle deal for Disney+ that includes access to ESPN+ and Hulu, as Disney took over full control of Hulu in May.
