Popular nut brand Planters has announced the end of it’s longtime “spokesnut,” Mr. Peanut.
Taking to Twitter to announce the end of a remarkable era, @MrPeanut tweeted, “It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut.”
The account name has since been changed to ‘The Estate of Mr. Peanut.’
However, Mr. Peanut may be making a final appearance during the Super Bowl as Planters’ brand manager Samantha Hess has hinted at his death having a connection with the big game, set to air on Feb. 2.
“We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life,” Hess stated.
The official twitter account later posted the commercial, which showcases the mascot dying saving actors Wesley Snipes and Matt Walsh after the three swerve off the road in the Nutmobile to avoid hitting an animal.
“We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most. #RIPeanut,” the account tweeted.
Following the accident, the three are left hanging from a tree branch that’s the only thing stopping them from plummeting to ground in a tragic death.
Snipes and Walsh insist that the three of them are too heavy to keep the branch from snapping and suggests one lets go, however Mr. Peanut decides he’ll take one for the team and lets go.
“He will be remembered as the legume who always brought people together for nutty adventures and a good time,” Hess continued.
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