Following the fourth season premiere of Insecure on April 12, a mobile video game based off the series will be released as well, according to Vibe.
The game, titled The Come Up Game, will transform the characters from the series into virtual animated figures.
The game is being developed by Glow Up Games.
“When we approached Insecure, the stakes got high,” Latoya Peterson, Glow Up Games CxO said. “You don’t see a lot of of-color IP being adapted into the game space. It doesn’t mean that shows like Girlfriends, Living Single, and Martin don’t deserve games. Or, you know, Atlanta or Black-ish. But they just don’t get them. We knew this was going to be a high-profile adaptation.”
Insecure creator Issa Rae has also been hands-on in the process of creating ‘Come Up.’
“The Come Up Game is a perfect, natural extension of Insecure. I’m so excited to give our viewers a chance to explore Issa Dee’s world,” said Rae. “The Glow Up Games team has been amazing to work with, and it was such a rewarding experience to create this game alongside an all women of color-led team.”
The Come Up Game will allow players to create the lives that they design for them. Players will also get the chance to explore and unlock different areas of Los Angeles for a deeper life meaning, whether it’s joining the dating scene or helping the advancement of their community.
Different features of the game will allow players to unleash their inner rap star to mimic Issa’s classic mirror-free styles from the show, and design their own life, choosing from hundreds of options to create the perfect character, being the boss by running Los Angeles and impacting their community according to Shadow and Act.⠀⠀⠀⠀⠀
“Throughout the three seasons of Insecure, one thing we’ve heard over and over is how fans wish they could be friends with Issa, Molly, Kelli, and Tiffany in real life. When Glow Up Games approached us about creating an in-world Insecure mobile game, we jumped on the opportunity,” said Director of Licensing and Retail at HBO, Will Price. “The Come Up Game has surpassed our highest expectations, and we can’t wait for fans to start playing in their own Insecure universe!”
Dr. Mitu Khandaker, CEO of Glow Up Games, also spoke on the importance of the game with Teen Vogue, stating “that this is a step in the right direction in promoting this form of storytelling in a video game format.”
“And that’s not even counting the enormous issue of representation in games. So, we were super excited for the opportunity to create Insecure: The Come Up Game, because it’s time that games did things differently and lifted up more black and brown women — as both playable characters, and behind the scenes, as developers,” Khandaker continued.
The game will be made available in the Apple Store and will join the Google Play Store later this year.
“We could not be more excited to be working on Insecure: The Come Up Game. We’ve been inspired by the way that Issa Rae continues to make huge waves in television and media when it comes to telling diverse stories — and we want to bring about the same kind of change for games! As huge fans of the show, we’re excited to help players become a part of Issa’s world — and see themselves represented accurately,” Khandaker explained.
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